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Intoducing a new heartfelt collection by Blue Bear & Co

May 29, 2025

Intoducing a new heartfelt collection by Blue Bear & Co

Introducing Blue Bear & Co. – A Heartfelt Collection at Feather and Twigs

Feather and Twigs is proud to introduce Blue Bear & Co., a deeply personal and beautifully crafted collection of memory bears created in loving memory of Charlie, a cherished little boy. Born from a mother’s search for a teddy special enough to hold her son’s voice, heartbeat, and scent, Blue Bear & Co. began as a healing journey and blossomed into something truly meaningful.

Unable to find a bear that felt precious enough, Charlie’s mum Nici taught herself to sew and created her first bear—infused with love, comfort, and connection. The result was so powerful that it brought solace not only to her but also to Charlie’s siblings.

Now, Blue Bear & Co. offers others the chance to experience that same comfort. These luxury bears—available in Brown, Dark Blue, and Light Blue—can be customised at home and are lovingly presented. Each one is a “Bear for Life,” named after Charlie’s beloved Blue Bear, who remains a treasured part of the family.

With plans to expand the collection and a children’s book on the horizon, Blue Bear & Co. is more than a brand—it’s a legacy of love. Available now at Feather and Twigs





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