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We are further developing the Feather and Twigs brand as a unique source of UK sourced homeware products, crafts, art and gifts, from some of our best regional and national Artisan Makers. Today's ethically conscious consumer is interested more and more in knowing and understanding quality products and their provenance. Over the next few months I hope to document on our blog our Artisan Makers, their products and their back story along with other articles of interest.
Being an independent retailer, however, their are many challenges, not just in finding the right products and Artisans but also dealing with external factors that can impact the business. Being agile and resilient is a prerequisite in today's retail environment. And, whilst researching my family history recently, I found my great uncle had these attributes too. Not only did his whole family (parents and 10 siblings) emigrate from Ireland in 1912 to the US, but he managed to set up a retail shop just a few years later after arriving in New York. The store which sold adult and children's clothing proved a great success and expanded to 6 stores before being sold to a bigger retailer some 10 years later. However, 1918 was also the year of the flu pandemic, so no doubt they endured not only the day to day retail business challenges but those of the pandemic too.
Over 100 years later we still have challenges, some similar, but some different. Take the digital world, we now as retailers have the opportunity to offer our products to the whole world, should we choose. Or, we can as a lot of small independent retailers do, focus purely on our own uniqueness and develop sales through our own communities. The bigger the vision, the bigger the opportunity but also the bigger the knowledge, budget and skills are needed.
Managing stock, changes is customer trends, supplier delivery times, changes in legislation etc etc, these are all challenges for retailers, however we are a resilient bunch and hopefully you can come on this journey with us and support us as we grow and evolve whilst retaining the sustainability values.
I look forward to welcoming you to our little shop or communicating with you online through our social channels.
Catherine
At Feather & Twigs, every card we stock has been chosen with care. Behind each design is a talented independent maker or artist with a story worth telling. We believe that when you send a card, you're not just sharing a message — you're sharing a piece of someone's craft and creativity. Here's a little introduction to the wonderful makers behind our greeting card collection.
There’s always one, isn’t there?
The dad who insists he doesn’t need a thing.
Who shrugs when you ask what he’d like.
Who quietly fixes, carries, makes, and mends… and asks for nothing in return.
And yet — those are often the dads we want to get right the most.
This Father’s Day, instead of searching for more, we’re choosing meaning. Slower, quieter, more thoughtful gifts that feel like him. The kind that don’t shout, but stay.
At Feather & Twigs, every product we stock tells a story. It’s not just about how something looks on a shelf — it’s about how it’s made, who made it, and the values behind it. That’s why we are so proud to work with small independent suppliers like Cosy Cottage Soap whose ethos aligns beautifully with our own.
