Laura Carey, the designer and owner of Zeal Illustrated, initially hand draws all of her designs intricately in pen and ink. The practice of drawing in pen has given her a strong line as there is no room for error.
From their current collection, you may be surprised to know that colour is Laura's particular area of expertise. However, she is enjoying the limitations of exploring only Black and White, as these striking colours have so much to offer and are elementary to the human eye. She has allowed herself the odd splash of teal or gold - but I'm sure you'll agree that the monochrome nature of her current collection compliments Laura's fine, intricate and delicate illustrations.
They strive to provide products that don't exploit those involved in the production, including the sourcing and production of raw materials. Therefore, they have selected suppliers that share the same values.
Their ethical values are the bedrock of their company and for this reason, they hand screen print all of their products here in the UK.
They also use water-based inks that are more environmentally friendly; these inks don't fade or run - in fact, they provide excellent colour and durability.
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